Creative capitalism

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Creative Capitalism is a term popularized by American entrepreneur and Microsoft chairman Bill Gates at the 2008 World Economic Forum in Davos, Switzerland. The ideology calls for a new form of capitalism that works both to generate profits and solve the world’s inequities, using market forces to better address the needs of the poor. According to Gates, 'disparities between the rich and the poor are greater today than ever'. Gates' idea of creative capitalism combines the "two great focuses of human nature -- self-interest and caring for others," he stated. By keeping business acumen in mind, the world's corporations can discover new, innovative ways to solve major problems for one billion of the world's poorest people, who don't get enough food or don't have drinking water or reliable access to medication, which the rest of us take for granted, he said.