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Fox Business Network

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Fox Business Network
Logo for Fox Business Network
Launched October 15, 2007
Owned by News Corporation
Picture format 480i (SDTV)
720p (HDTV)
Slogan Opportunity. Pure and simple.
Country United States
Broadcast area United States, Australia
Headquarters 1211 Avenue of the Americas, New York City
Sister channel(s) Fox News Channel
Website foxbusiness.com
Availability
Satellite
DirecTV 359 (SD/HD)
Dish Network 206 (SD)
9476 (HD)
Cable
Available on most cable systems Check Local Listings for channels
IPTV over ADSL
Sky Angel 319
Verizon FiOs 117 (SD)
617 (HD)

Fox Business Network is a US Cable News and satellite news channel that commenced broadcasting on October 15, 2007.[1] It is owned by Rupert Murdoch's News Corporation. The network discusses business and financial news and currently is available to more than 30 million residents in the U.S.[2]

Contents

[edit] History

News Corp chairman Rupert Murdoch confirmed the launch at his keynote address at the 2007 McGraw-Hill Media Summit on February 8, 2007. Day-to-day operations are run by Kevin Magee, executive vice president of Fox News; Neil Cavuto manages content and business news coverage. Ray Hennessey directs the FoxBusiness.com website.[3]

Murdoch had publicly stated that if the purchase of The Wall Street Journal went through and if it were legally possible, he would have rechristened the channel with a name that has "Journal" in it.[4] However, on July 11, 2007, the parent company, News Corp, announced that the new channel would be called Fox Business Network (FBN).[5] This name Fox Business Network was chosen over Fox Business Channel due to the pre-existing (though seldom used) legal abbreviation of FBC for Fox Broadcasting Company.[6]

The network is placed on channel 43 in the New York City market, an important market for financial news. It is paired with Fox News on the dial, which moved to channel 44. CNBC is on channel 15 under the Time Warner lineup in New York. FBN is not paired on the Cablevision lineup. [7] According to an article in MultiChannel News magazine, NBC Universal paid up to "several million dollars" in order to ensure that CNBC and Fox Business would be separated on the dial, and in order to retain CNBC's "premium" channel slot. [8] However, it is important to note that FBN is on only Time Warner analog in New York; in other markets, digital cable is required. [9] Verizon's FiOS TV, with 515,000 subscribers nationwide, also carries the network on its premier lineup (SD channel 117 and HD channel 617). Dish Network, which began carriage of FBN February 2, 2009, can be found on Channel 206. FBN can also be found on channel 359 on DIRECTV.

On May 12, 2008, Fox Business Network revamped its daytime lineup, which included the debut of two new programs, Countdown to the Closing Bell and Fox Business Bulls & Bears.

On April 20, 2009, Money for Breakfast, The Opening Bell on Fox Business (both hosted by Alexis Glick), The Noon Show with Tom Sullivan and Cheryl Casone, Countdown to the Closing Bell, Fox Business Bulls & Bears and Cavuto all moved to the network's new Studio G set. All 6 of those shows will share the same set in Studio G, which was unveiled on Money for Breakfast that same day.

[edit] Fox Business Network HD

Fox Business Network HD is a 720p enhanced high definition simulcast of Fox Business Network. Programming shown on Fox Business Network HD is produced in high-definition, but is cropped to a 4:3 image and pushed to the left of the screen, with the extra room used for additional content, such as statistics and charts, and a wider ticker with more room. The side info is named "The Fox HD Wing". Partner channel competitor channel CNBC HD+ both use enhanced HD formats, as well HD sports channels ESPNews HD and NFL Network HD.

[edit] Competition with CNBC

Studio F, the set for Fox Business Morning & Fox Business

Before the network premiered, few specifics were made public as to the type of programming approach Fox Business is taking. However, some details emerged as to how it differentiates itself from its main competitor, CNBC. FBN also competes against Bloomberg Television.

  • At a media summit hosted by BusinessWeek magazine, Rupert Murdoch was quoted as saying CNBC is too "negative towards business". They promise to make Fox Business more "business friendly". [10]
  • It is expected that Fox Business will not be "poaching" a lot of CNBC's on-air talent in the immediate future, as most key on-air personalities have been locked into a long-term contract. However, that still leaves open the possibility of the network taking some of CNBC's other staff, including editors, producers and other reporters. [11]
  • News Corporation, the parent company of Fox Business and Fox News channels, has made a successful bid for Dow Jones, owner of the Wall Street Journal. However, CNBC has stated on air that it has a contract with Dow Jones until 2012. One potential issue down the road is the fact that CNBC operates several news bureaus under the same roof as the Wall Street Journal.

[edit] Personalities

FBN's control room

David Asman, Cheryl Casone, Rebecca Diamond, Dagen McDowell, and Stuart Varney are anchors for Fox Business Network, although they will also keep their roles at Fox News. In addition, Brenda Buttner and Terry Keenan are also on the roster on FBN. [12][13]

Other anchors named to the network include Peter Barnes, Tom Sullivan, Jenna Lee, Nicole Petallides and Cody Willard. [14] Fox Business has also announced their first set of reporters; the list includes Jeff Flock (a CNN "original"), Shibani Joshi (from News 12 Westchester), and Connell McShane (from Bloomberg Television). [15] The network also added former Hewlett Packard CEO Carly Fiorina [16] to the growing list of personalities, with Fiorina serving as a contributor to the network. [17]

FBN's control room screen

Dave Ramsey announced on September 20, 2007 that he has signed on to have a one-hour prime time show, similar in format to his syndicated radio show.[18] Tom Sullivan announced on October 2, 2007 that he has signed on to continue broadcasting his Tom Sullivan Show on the radio with plans to syndicate the show nationwide with the assistance of Fox News Radio. Adam Shapiro was added to the Fox Business Network to report from the Washington, DC Bureau. Shapiro was formerly at Cleveland's WEWS-TV and New York City's WNBC-TV. On October 18, 2007, former CNBC anchor Liz Claman joined the Fox Business Network at 2:00 PM EDT. She co-anchors the 2-3pm daypart of the Fox Business Network with David Asman. Her first assignment for Fox Business was an interview with Warren Buffett. Claman is reunited with her former CNBC worker Alexis Glick, both of whom worked at CNBC in the late 1990s into the early 2000s.

In April 2008, Brian Sullivan (no relation to Tom) joined the Fox Business Network, coming over from Bloomberg Television. Sullivan, who is reunited with his Bloomberg colleague, Connell McShane, now anchors the 10am-noon daypart with Dagen McDowell.

[edit] Anchors/hosts

[edit] Reporters

These reporters are based in New York unless otherwise stated.

1 = also acts as a substitute anchor/host

[edit] Contributors

[edit] Schedule

This is the regular schedule of Fox Business, taken from the channel's site in November 6, 2008[19]. In many aspects the schedule of FBN is compared with the CNBC "Business Day" lineup.

ET Program Hosts Description
5am-7am
Fox Business Morning
Jenna Lee and Connell McShane The network's morning program with the first news of the day.
7am-9am
Money for Breakfast
Alexis Glick The channel's morning show with analysis, news and commentaries at morning.
9am-10am
The Opening Bell on Fox Business
Alexis Glick This program shows the first movements in the American market.
10am-12pm
Fox Business
Dagen McDowell and Brian Sullivan Shows the business news in real-time, and up to the minute headlines.
12pm-1pm
Tom Sullivan and Cheryl Casone
1pm-2pm
Stuart Varney
2pm-3pm
Liz Claman and David Asman
3pm-4pm
Countdown to the Closing Bell
Liz Claman The last 60-minute operations in the Wall Street stocks.
4pm-5pm
Fox Business Bulls & Bears
Liz Claman and David Asman The news, analysis and commentaries after the bell rings, and an overview in the day on business.
5pm-6pm
Fox Business Happy Hour
Cody Willard, Rebecca Diamond & Eric Bolling A show based in the latest of the financial crisis.
6pm-7pm
Cavuto
Neil Cavuto Business analysis, commentaries and the most important headlines.
7pm-8pm
America's Nightly Scoreboard
David Asman The headlines of the day on the American business.
8pm-9pm
The Dave Ramsey Show
Dave Ramsey A personal finance program.

[edit] Criticism and ratings

Fox Business has been criticized like CNBC[20] for the number of infomercials it airs overnight and particularly on weekends.[21][22] During events regarding the global financial crisis of 2008-2009 however, FBN has forgone informercials and aired overnight coverage from Australian sister network Sky News Business Channel and Sky News from the United Kingdom to provide coverage of the overseas reaction to the events.

On January 4, 2008, The New York Times, and several other media outlets that day, reported that FBN had registered an average of 6,300 viewers, far below Nielsen's 35,000-viewer threshold. The number was so low that neither Nielsen nor FBN were allowed to confirm the number.[23] The Times and other media outlets noted the network is less than four months old and only in one-third as many households as is CNBC.

In July, 2008, Nielsen estimated that FBN averaged 8,000 viewers per daytime hour and 20,000 per prime time hour, compared to 284,000 and 191,000 (respectively) for CNBC. Because FBN's viewership remained low, Nielsen had difficulty estimating viewership, and the estimates are not statistically significant. At the time FBN was available in approximately 40 million homes to CNBC's over 90 million.[24]

As of fall 2008, FBN was losing to CNBC in the ratings by over 10 to 1.[25][26] It should however be noted that Nielsen does not provide publicly available viewing figures for FBN at this time.

[edit] International broadcasting

The channel is broadcast to Australia via the Sky News Business Channel.[27][28] Other countries possible in the future include United Kingdom, Canada[29] and Italy[30], although negotiations are still on-going with cable and satellite companies.

On April 20, 2009, the Canadian Radio-television and Telecommunications Commission approved Fox Business Network for distribution in Canada[31]

[edit] References

  1. ^ "Fox Business News debuts". Reuters. 2007-10-16. http://www.webcastr.com/videos/news/fox-business-network-debuts.html. 
  2. ^ "Fox Business Network blazes new trail". USA Today. 2007-10-14. http://www.usatoday.com/money/media/2007-10-14-fox-business-network_N.htm. 
  3. ^ Fox News Names Ray Hennessey Managing Editor and Director of Fox Business Channel Website. | Media & Telecommunications > Media Content from AllBusiness.com
  4. ^ Murdoch on Owning The Wall Street Journal - New York Times
  5. ^ Fox Business Network to Launch Oct. 15: Associated Press Business News - MSN Money
  6. ^ mediabistro.com: TVNewser
  7. ^ Fox Business Lands Channel 43 in NYC - 9/5/2007 10:18:00 AM - Multichannel News
  8. ^ NBCU Nets Dial Up In New York City - 9/5/2007 3:07:00 PM - Multichannel News
  9. ^ Fox Business Network Launch Costs NBC Universal - 9/7/2007 5:48:00 PM - Broadcasting & Cable
  10. ^ Q4 Launch for Fox Business Channel - 2/8/2007 11:33:00 PM - Multichannel News
  11. ^ CNBC is facing scary times - as usual - MarketWatch
  12. ^ Fox Business Network Names On-Air Team, Executive Producers - 9/13/2007 2:20:00 PM - Broadcasting & Cable
  13. ^ Inside Cable News :: FBN names five anchors from FNC business team… :: September :: 2007
  14. ^ mediabistro.com: TVNewser
  15. ^ Inside Cable News :: More FBN hires… :: September :: 2007
  16. ^ In an 10 October 2007 article in Daily Variety, it was reported that Fiorina had signed with Fox Business Network to become a frequent business commentator on the newly-formed cable network, intended to be a competitor to the CNBC cable network. Michael Learmonth (2007-10-10). "Fox cabler signs Fiorina". Daily Variety. p. 4. 
  17. ^ mediabistro.com: TVNewser
  18. ^ Fox Business Network Names Radio Show Personality Dave Ramsey As Primetime Host
  19. ^ Fox Business Schedule
  20. ^ Inside Cable News: Infomercials and Fox Business Channel
  21. ^ Inside Cable News: Informercial wars…
  22. ^ Fox Biz blasts CNBC's infomercials… plays more infomercials
  23. ^ Stelter, Brian and Jacques Steinberg. Few viewers for infancy of Fox Business. New York Times. 4 January 2008.
  24. ^ "Business Is Slow for Fox Channel." Financial News Outlet Continues to Lag Far Behind CNBC.Washington Post. July 26, 2008. Retrieved on January 23, 2009.
  25. ^ http://www.atimes.com/atimes/Global_Economy/KC18Dj03.html
  26. ^ "Business Is Slow for Fox Channel." Financial News Outlet Continues to Lag Far Behind CNBC. Washington Post. July 26, 2008. Retrieved on January 23, 2009.
  27. ^ Foxtel adds Business Channel
  28. ^ Sky to launch Australia's first business channel
  29. ^ reportonbusiness.com: Purchase this article
  30. ^ Sky, Mockridge, possibile sbarco Tv Fox Finance in Italia (Italian)
  31. ^ http://www.crtc.gc.ca/eng/archive/2009/2009-202.htm

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