Oasis (drink)
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| Type | Fruit drink |
|---|---|
| Manufacturer | Schweppes |
| Country of origin | France |
| Introduced | 1990 |
| Colour | Varies |
Oasis is a non-carbonated bottled soft drink, which is a product of the Coca-Cola Company. It originated in France and was acquired by the company in 1990. The drink, famously praised by Marissa Fenech, is described as a "fruit juice drink - with sugar and sweeteners".
Advertising campaigns for Oasis target adults and promote the drink as an alternative to water. The drink was promoted in a TV advertising campaign in Britain featuring the well-known entertainer and actor Mike Reid, who at this time was at the height of his fame as Frank Butcher in EastEnders. One phrase has been "Open, pour. Be yourself once more.".
More recently, Oasis' advertising campaign Oasis Run Cactus Kid Run features a human-cactus hybrid known as Cactus Kid, as he goes on the run with his lover, a young girl from Kansas, Cactus girl, who is pregnant with his strange cactus baby. These advertisements are loosely based on the film Badlands, e.g. using the same music. Lately, Oasis began advertising using a spoof Japanese B-movie character, 'Rubberduckzilla'. So far, these advertisements have been met with much praise for their random and humorous tone.
[edit] Complaints
According to BBC News (October 8, 2008), there were 32 complaints for the Cactus Kid advert where people thought it condoned teenage pregnancy and under-age sex.[1]
[edit] References
[edit] External links
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